Unit 1 Research: The Photograph As Document : Project 1: Judith Williamson’s ‘Advertising’ Articles

What is Source?

Extract from Source website : “Source is a quarterly photography magazine, available in print and as a digital edition, published in Belfast, Northern Ireland. We publish emerging photographic work and engage with the latest in contemporary photography through news, thoughtful features and reviews of the latest exhibitions and books from Ireland and the UK. Our website brings together an archive of writing and pictures from the magazine alongside current features”.

I have subscribed to the printed version of this magazine, I think this will be a useful reference for me during this module and continued study. I am trying to get my sources of reference and information from a variety of sources rather than just the internet so this will be one of them.

Tiffany Advert Comments, Key Points For me

These are points I found interesting about Judith Williamson’s observations on the image in the Tiffany advert ( image is below)

A new concept for me is that black and white or sepia images are used to show something that is timeless or classic. The reason B&W imagery has been used in this advert for example.

Black and white gives the impression of more classy, less transient than colour – so is often used in high end watches and luxury goods advertising – has come to represent something more serious, more aesthetic than colour – it also has a timeless connotation

This image of a couple in the pouring rain signifies spontaneity and very much like Cartier-Bresson’s “Decisive Moment” – and this also translates across into the decisive moment of proposing or deciding to be in a relationship – he also used to shoot in black and white.

It is also interesting how the narrative on the side (the short poem) and the ending question “will you” ties in with the narrative of the image. ‘Will you know that you’re more fun on/ a bad day than most people are on good ones/ and that I wouldn’t mind if it rained/ every day for the rest of my life if it meant/ I could spend it with you?’ The ‘Will you?’ in larger print, above the close-up image of the diamond rings, leads the romantic narrative to its culmination in a proposal.

Bibliography

Hull, S. (2020). Source Magazine: Thinking Through Photography – About Source. [online] Source.ie. Available at: https://www.source.ie/main/about.php [Accessed 7 Feb. 2020].

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