Unit 4: Exercise 2: Deconstruction Task


Rip out an advertising image from a newspaper supplement and circle and write
on as many parts of the image as you can. Comment on what it is, what it says
about the product and why you think it’s there. You could use this as the basis
for your assignment if you feel it’s taking you somewhere interesting. Or you
could adopt this method for your assignment preparation.
Come back to this exercise when you’ve reached the end of ​Part Four ​and see if
you can add anything to your analysis.

Key Learning Points – A3: Self Portraiture

Be clearer about describing your work and don’t assume knowledge of a situation but provide the information.

First start with what is in the images, the subjects and then the form. I found as I was re writing some of my assignment based on feedback from my tutor, other observations of what was in the images was being revealed and I expanded on these in the assignment.

I also didn’t explain the use of light, aperture, wide angle, cropped shots and how these were used as codes for different meanings within the images.

I also didn’t fully explain where my inspiration came from for this work. I mentioned one photographer but upon reflection there were several others that I researched as part of this unit that also provided inspiration which I noted down in my research blog.

Removing a rigid style of blog with standard headings for the research blog has helped focus on what is needed. I removed the copy of what the brief was from the blog and tried to make it more digestible with what the tutor wants to see, this is also based on tutor feedback.

The use of Padlet was suggested and this is a great way of illustrating my series of work – I need more practice with this and to see more examples to get to grips with the tool.My tutor advised this could be a good way to play around with sequencing and editing before making a final decision on what is included in the work.

I also added how I would want the final outcome of the work to be presented and in what format.

The blog for the assignment needs to read more like an artist’s statement which is what I have tried to do when amending the blog after tutor feedback was received.